Date
2015
Industry
Technology
Service
Creative Direction, Strategy, Design
Brand Strategy & Design
As a seasoned creative leader, I developed a comprehensive brand strategy guide for AVG, a leading technology company in the antivirus sector. This project showcased my ability to blend technical understanding with creative vision, resulting in a cohesive brand identity that resonates across all user touchpoints.
Key features:
Detailed mapping of use cases and user interactions
Comprehensive visual and tonal guidelines
Strategies for consistent brand application across digital and physical platforms
This guide not only unified AVG's brand presence but also streamlined their communication, enhancing user trust and engagement in the competitive cybersecurity market.