Working with FICO, a global leader in financial analytics and consulting, I crafted a sophisticated brand strategy that bridges complex financial expertise with accessible, trust-building visual communications.

The comprehensive guide established FICO's visual authority in the financial sector while maintaining the approachability needed to connect with diverse stakeholders – from institutional clients to individual consumers.

Key elements:

• Strategic visual language balancing professionalism with accessibility

• Unified brand architecture across consulting services and products

• Precise guidelines for data visualization and financial communications

• Design system supporting both B2B and B2C applications

This brand framework reinforces FICO's position as a trusted financial intelligence leader while ensuring consistency across global markets and diverse communication channels.